As market share continues to grow and holistic practitioners look for non-pharmaceutical healing methods, the kratom industry is beginning to bloom. Maybe you’re one of these practitioners or an entrepreneur looking to get on the ground floor of a new business; there’s no better time than now to start a kratom business.
We want to help you get started, so we put together this guide on opening a kratom business with insights from years of experience helping other business owners succeed and obtain payment processing.
Note: Kratom is not legal in all states; please check with your local, state, and regional guidelines before starting a business.
Understand the Kratom Industry
Kratom, scientifically known as mitragyna speciosa, is a tropical tree native to Southeast Asia.
For centuries, kratom’s leaves have been used as a pain reliever when brewed into tea or chewed.
Amongst holistic and self-care industries, kratom is sought after for its potential benefits in managing discomfort, enhancing energy, and promoting relaxation.
Different strains and different types of kratom come with unique effects ranging from pain relief to improved moods. Before purchasing, consider your ideal customer and ask yourself why they’re coming to you.
Business Tip: Join online kratom communities and forums, such as r/kratom on Reddit, the American Kratom Association, and Facebook groups, to gain insights into consumer preferences and emerging trends.
Conduct Market Research
The kratom industry has seen significant growth in recent years, with increasing consumer interest in natural wellness alternatives.
According to market research, the global kratom market was valued at approximately $1.87 billion in 2023 and is projected to reach $5.69 billion by 2030, reflecting a compound annual growth rate (CAGR) of 17.2%.
Another analysis indicates that the market was valued at $5.62 billion in 2023 and is expected to grow to $15.92 billion by 2032, with a CAGR of 12.26%.
These projections highlight the ever-growing consumer interest in natural wellness products and a bright future for the kratom industry.
As of now, the market is fragmented. Small independent vendors and large distributors continue to battle for attention, but expanding legalization nationwide might change that.
Starting a kratom business is not without its challenges. There are regulatory hurdles, payment processor difficulties, and ever-changing state laws. Despite that, the market looks healthy and growing for folks looking to open up shop in 2025.
Business Tip: Stay informed about regulatory developments to position your kratom business for long-term success. Don’t be left behind if new laws become enacted.
Develop a Business Plan
Start by outlining your business model—decide whether you will operate an online store, a physical retail location, or a hybrid of both. Product sourcing, inventory management, and fulfillment logistics should all be considered when deciding on a business model.
One of the first steps in starting a business is defining your unique selling proposition (USP) and outlining how you will reach potential customers. Think about what will make your business stand out.
Ideally, be good at two of these three things: service, speed, or quality. Doing so puts you in the driver’s seat of a successful business model.
Don’t forget that financial projections are equally critical: estimate startup costs, ongoing expenses, and revenue expectations. This helps you prepare for any outcomes that might arise.
You’ll also need to obtain any necessary licenses to operate your kratom business.
Actionable Tips for First-Time Business Owners:
- Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to understand your business landscape.
- Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals to guide growth.
- Research competitors to differentiate your brand and identify industry gaps.
- Seek mentorship or join business networking groups to gain insights from experienced entrepreneurs.
Business Tip: Create a contingency plan to address potential challenges, such as regulatory changes or supply chain disruptions.
Navigate Legal and Regulatory Requirements
Kratom’s legal status varies across regions, making it essential to stay up-to-date with changing laws at local, state, federal, and international levels.
In the U.S., kratom’s legality changes state by state. Kratom is illegal to buy, possess, or sell in Alabama, Arkansas, Indiana, Rhode Island, Vermont, and Wisconsin. Other states may allow for the sale of Kratom, but regulations may apply.
These regulations may even change city by city, as in San Diego, kratom is illegal but considered legal in the state of California. It’s essential to understand your local, state, and federal laws before opening the doors of your business.
Some standards include ensuring proper age restrictions, accurate labeling, and responsible marketing claims.
At the federal level, the U.S. Food and Drug Administration (FDA) has yet to regulate kratom as a dietary supplement, but it has issued warnings about potential health risks.
The Drug Enforcement Administration (DEA) has also considered classifying kratom as a controlled substance but has not finalized any decisions.
Business Tip: Consult a legal expert familiar with kratom regulations to ensure full compliance and proactively adapt to legislative changes.
Establish a Strong Online Presence
Every business needs a strong online presence, including social media accounts, an engaging and intuitive website, and local search engine optimization.
While some businesses might stretch themselves thin by focusing on each social media platform, your best bet is to choose one with the highest proportion of your customers and build an audience there. For example, you might notice that many local holistic specialists are active on Instagram; that means you need to be there, too. The same goes for TikTok or Facebook. You’re unlikely to find your audience on LinkedIn.
As for web design, choose a user-friendly design that allows people to get what they want when they want it. You need to make it as easy as possible for consumers to purchase your products. Many of your online offerings must be within the legal bounds of your state’s regulations, so keep that in mind while building your website.
Lastly, most of your customers will be local, so you must step up your local search engine optimization. You need to create a Google My Business profile, ask for customer reviews, and write an engaging store description. The most important aspect of this entire section is collecting reviews. They provide your customers with social proof that you are a proven, successful business and build trust within your community.
Business Tip: In addition to a strong online presence, don’t forget about word of mouth. People talk to others, and the better your service is, the more likely they are to recommend your kratom business to their friends and colleagues.
Secure Reliable Payment Processing
Kratom businesses are labeled high-risk by a majority of credit card processing companies, making it extremely difficult to make sales. Before opening your doors or selling your product, you must secure reliable payment processing.
Our best suggestion is to partner with a high-risk merchant account processor with experience handling these transactions to ensure smooth and secure payment operations.
Limitless Payment Solutions has a 99% approval rate and chargeback protection programs that keep your kratom business running. Our team is available 24/7 for any emergency.
Don’t let traditional payment processors halt your business; work with Limitless Payment Solutions for all your high-risk merchant account needs.
Business Tip: Maintain transparent communication with your payment processor to stay ahead of potential issues.
Ready to Start Your Kratom Business? Call Limitless Payment Solutions Today.
Every day, we help businesses like yours obtain payment processing services that ensure your kratom business faces as few obstacles as possible. If you’ve been denied by traditional payment solutions or are looking to work with a new partner, simply call us at 800-971-6221 or send us a message online, and someone from our team will reach out to you as soon as possible.