If you are running an e-commerce business it is essential that you have the ability to take credit card payments online. Small startups may be able to get off the ground with a payment service provider such as Paypal, but if you plan to scale your business, you’ll need a high risk merchant account as soon as possible.
Unfortunately, if you’re a high-risk merchant, finding someone to process your credit card payments can be a challenge. There is no universal policy that determines whether or not your business qualifies as high-risk; it’s up to each payment processor to decide which criterion to use.
That said, there are some business types that almost always fall into the high-risk merchant designation.
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- Business types that are considered high-risk
- Other reasons you may be considered high-risk
- Download a Checklist for high-risk merchants
- Tips for staying organized
- Make sure your website is PCI Compliant
Business Types that are Typically Considered High-Risk
● Subscription-based businesses
● Adult products and content
● Vape shops
● Firearms dealers
● Products on the verge of legality (marijuana, paraphernalia, CBD oil)
With No Legal Standard, A High-Risk Designation is at the Discretion of the Banks
Beyond those basics, banks and merchant service providers have some leeway regarding which businesses they categorize as high-risk and which ones they don’t. There are no federal regulations to standardize the process.
Even if you don’t fall into a high-risk industry, your business can still be considered high-risk if you have a high chargeback rate, use certain sales or marketing practices, or if you, as the business owner, have a poor personal credit rating.
Non-Industry Reasons You May Be Labeled High-Risk
- High Chargeback Rate
- Trial Subscriptions
- Negative Option Marketing
- Poor Personal Credit Rating
Payment processors can decide how they treat a high-risk merchant. Some refuse to accept any high-risk merchants at all. Others may work with high-risk businesses, but charge them costly fees to compensate for the risk. A third, highly skilled group specializes in high-risk merchant accounts and those that have been turned down by other providers.
The Approval Process and Timeline is Amplified for a High-Risk Application
Merchant service providers who work with high-risk merchants have special application requirements. For this reason, the approval time is typically longer than for other businesses, and the paperwork burden is higher. The payment solutions provider needs to know as much about the financial state of your business as possible to match you with the right solution. If you’re applying for a high-risk merchant account, you should be prepared to produce the following.
A Checklist for High-Risk Merchant Applications:
Having your documents ready will speed up your application process. This is a list of the information and documents you may need to complete your application. The information requested may vary by the applicant and additional information not included in this list may be requested.
A Completed Application Form
Most high-risk merchant account applications ask for information about your business and all owners. This usually includes personal and business addresses, phone numbers, website, and email addresses, and tax identification number. You may also need to provide copies of the owners’ driver’s licenses and/or passports.
You will need:
- Personal Address
- Business Address
- Phone Numbers
- Website URL
- Email Addresses
- Tax Identification Number
- Owner Driver’s License or Passport
You’ll need to supply a copy of your articles of incorporation or other organizational paperwork, as well as a copy of your business license. Some payment processors may also ask for an IRS Form SS-4, which verifies your business’s Employer Identification Number or EIN.
You may need:
- Copy of Articles of Incorporation
- Copy of Business License
- IRS Form SS-4 to verify your Employer Identification Number or EIN
Most merchant service providers require a voided check from high-risk merchants, although some will accept a letter from your bank showing the business name, account number, routing number, and a statement from a bank official that your account is in good standing. If a letter is required, the name, title, and contact information of the signing official will also be required.
You will also need three to six months of recent business bank account statements, or statements from your personal bank account if the business is a startup.
You may need:
- Voided Check or a Bank Letter showing your business name, business address, account number, and routing number
- A letter from your bank showing that your account is in good standing
- 3 months of most recent business bank account statements OR a statement from your personal account if you are a startup.
Depending on your processing volume, you may need to supply business financials, including your most recent business tax return. Some processors may request a complete financial statement with the balance sheet and profit and loss statement.
If your business has processed debit and credit card payments in the past, you’ll also need to supply three to six months’ of credit card and ACH processing statements.
You may need:
- 2 Years of Personal or Business Tax Returns
- Complete Financial Statement with the balance sheet
- Profit and Loss Statement
- 3 to 6 months of Credit Card and ACH processing statements
Make Sure Your Application and Documents are Accurate
One final thing to keep in mind: It can be tempting to fudge on your application, especially if you’ve been turned down in the past. Resist the temptation! Merchants inevitably get caught when transactions are processed, and this results in immediate termination and quite possibly being placed on the MATCH list or Terminated Merchant File. Once that happens, your chances of ever getting approved in the future are very slim.
Common Document Errors
- The name on the bank account does not match the name of the address used on your application
- The address on the bank account does not match the address used on your application
- The name or address on the voided check does not match your application
- The signatures on your documents do not match
Expert Tips to Stay Organized
- Create a folder on your computer where you store all of your documents
- Rename your document files so that they match the content of that file. E.g. 2018 Tax Returns
Make Sure Your Website Is Ready to before You Apply
As an online merchant, it is critical that your website is ready to complete online sales before you apply for a payment account. You shouldn’t begin applying for online payment accounts until your website is fully functional and ready to make sales, it should also be PCI Compliant. PCI or Payment Card Industry compliance involves a variety of protections to ensure that credit card information is securely stored and transmitted on your site when a sale is made. Any time credit card information is transmitted electronically, it is vulnerable. A variety of security measures help to keep it secure.
High-Level Requirements on the PCI Compliance Checklist
- Terms and Conditions visible at checkout
- A Customer Service number is visible at checkout
- Protect cardholder data by installing and maintaining a firewall
- Encrypt transmission of cardholder data across open, public networks.
- Use and regularly update anti-virus software
- Regularly test security systems and processes
- Maintain a policy that addresses information security
These are just some of the ways you must be PCI compliant. For more information check out a complete PCI Compliance Checklist for Websites.
The approval process is definitely more difficult for high-risk merchants, but finding the right merchant service provider is worth the effort in the long run. Just because your business falls into a high-risk niche doesn’t mean you should settle for subpar service and a poor relationship. Limitless Payment Solutions has years of experience providing high-risk merchants with payment accounts so they can operate their businesses and accept online payments. Whether you need one account or multiple the experts at Limitless will work with you to get the documentation you need and approval as quickly as possible. Contact Limitless today through our fast response form.